To upload your contacts to ‘s Contact manager, you will need to get a CSV (comma-separated value) file. Spreadsheet editing software like Microsoft Office’s Excel, Apple’s Numbers, Google Docs’ Spreadsheet, and OpenOffice’s Calc can all take a standard spreadsheet of your contacts and save them as a CSV. Most, if not all, CRM tools will …
Digital Foundation
In this module you will cover Small Business Marketing 101 and you will learn how to improve your online presence. Small Business Marketing 101 (part I) Small Business Marketing 101 (part II) Quick Hits to Improve Your Online Presence
Beginner Direct Mail Intro
Direct mail can be a highly effective way to acquire new customers or stay in touch with existing customers. Whether you are a restaurant that mails menus on a regular basis, or a retailer that sends out a catalog four times a year, physical marketing materials still play an important role in a world that …
Procure an Address List
Direct mail marketing all starts with an address list. The type of address list dictates the type of direct mail piece you will want to create. Generally speaking, there are three ways to obtain an address list: - Develop your own mailing list - Rent an address list - Purchase an address list Developing your …
Pick a Call to Action
As with many marketing efforts it’s very important to get your call to action right. If you want to learn about picking a call to action in general you should check out our module on lead generation. For direct mail it’s usually a good idea to have a clear call to action. If you’re a …
Pick a Mail Piece Format
The format of a mail piece is one area where direct mail really differs from email. There are quite a few options for mail pieces; ranging from a small postcard to a large format brochure. Both printing and mailing costs vary dramatically depending upon your choice so you want to choose your format carefully. ThriveHive …
Design your mail piece using best practices
Designing a direct mail piece definitely involves some creative work that is difficult to put a process around, but it also involves some best practices that should be followed. The following is meant to put some structure around your design to improve the effectiveness. When you start thinking about your mail piece design, think about …
Send your first mail piece
So you’ve procured a targeted list, you picked the type of mail piece you want to send and you have even designed it. Now it’s time to send your mail and wait for the response. The days of spending hours licking stamps when you wanted to do a big mailing are mostly gone. Today, the …
Direct Mail Intermediate Intro
You have sent your first direct mail piece that adheres to best practices, now it’s time to dig in a little further and start using direct mail as a regular marketing tool. By the end of this intermediate module you will be sending mail pieces on a regular schedule and you’ll be starting to experiment …
Establish a regular direct mail schedule
Just like email, once you have established a use case for direct mail, you want to establish a regular schedule for sending out your mail pieces. The first thing to do is establish the reason why you’re sending the direct mail piece in the first place. Once you’ve done that, you can setup a regular …